Who We Are
Our website address is: https://upgradeatlanta.com. Upgrade Atlanta is a licensed real estate brokerage serving the Metro Atlanta area. This privacy policy explains how we collect, use, and protect your personal information when you visit our website or use our services.
Information We Collect
We may collect the following types of information:
- Contact Information: Name, email address, phone number, and mailing address when you submit a contact form, request a home valuation, or sign up for property alerts.
- Property Search Data: Your search criteria, saved properties, and browsing history on our MLS/IDX search tools.
- Website Usage Data: Pages visited, time spent on pages, referring website, browser type, device type, and IP address collected through cookies and analytics tools.
- Communication Records: Emails, form submissions, and other correspondence you send to us.
How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and provide real estate services
- Send property listings that match your search criteria
- Provide home valuations and market analyses
- Improve our website and user experience
- Send periodic emails about market updates and new listings (with your consent)
- Comply with legal obligations and protect our rights
Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience. These include:
- Essential Cookies: Required for the website to function properly, including login sessions and form submissions.
- Analytics Cookies: We use Google Analytics to understand how visitors interact with our website. This data is anonymized and helps us improve our content and services.
- Third-Party Cookies: Our IDX property search (Showcase IDX) and other integrated services may set their own cookies.
You can control cookie settings through your browser preferences. Disabling certain cookies may affect website functionality.
Third-Party Services
We use the following third-party services that may collect data:
- Showcase IDX: Property search and listing display
- Google Analytics: Website traffic analysis
- Google Fonts: Typography rendering
- Contact Form 7 / MetForm: Form submission handling
Each third-party service has its own privacy policy governing how it handles your data.
Data Protection
We implement appropriate security measures to protect your personal information, including SSL encryption for all data transmitted through our website and secure storage of any personal data we retain.
Your Rights
You have the right to:
- Request access to the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your personal data
- Opt out of marketing communications at any time
- Withdraw consent for data processing
Contact Us
If you have questions about this privacy policy or wish to exercise your rights regarding your personal data, please contact us:
Upgrade Atlanta
Email: hello@upgradeatlanta.com
Phone: (770) 404-9842
Website: https://upgradeatlanta.com/contact/
Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.
Last updated: February 28, 2026